The Growth Drivers
By:Andy Bird,Mhairi McEwan
Published on 2011-11-09 by John Wiley & Sons
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
This Book was ranked at 40 by Google Books for keyword the new mainstream how the multicultural consumer is transforming american business.
Book ID of The Growth Drivers's Books is jeHwzOC8aRQC, Book which was written byAndy Bird,Mhairi McEwanhave ETAG "S5vMQQdamdU"
Book which was published by John Wiley & Sons since 2011-11-09 have ISBNs, ISBN 13 Code is 9781119961192 and ISBN 10 Code is 111996119X
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