Intercultural and International Business Communications
By:Juan Carlos Palmer,Miguel F. Ruiz-Garrido,Inmaculada Fortanet Gómez
Published on 2006-01-01 by Peter Lang
This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three -- discourse, culture and context -- play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
This Book was ranked at 5 by Google Books for keyword the new mainstream how the multicultural consumer is transforming american business.
Book ID of Intercultural and International Business Communications's Books is -O3atJ74tXQC, Book which was written byJuan Carlos Palmer,Miguel F. Ruiz-Garrido,Inmaculada Fortanet Gómezhave ETAG "fUVhYTm17xc"
Book which was published by Peter Lang since 2006-01-01 have ISBNs, ISBN 13 Code is 9783039109548 and ISBN 10 Code is 3039109545
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