Disruptive Marketing
By:Geoffrey Colon
Published on 2016-08-09 by AMACOM
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further than the “like” button? A sobering reality is hitting marketers. Technology hasn’t just reshaped mass media, it’s altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . . Where selling is dead, but ongoing conversation thrives Where consumers generate the best content about brands Where people tune out noise and listen to feelings Where curiosity leads the marketing team Where growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mindset you need for future success.
This Book was ranked at 24 by Google Books for keyword the new mainstream how the multicultural consumer is transforming american business.
Book ID of Disruptive Marketing's Books is G51qDAAAQBAJ, Book which was written byGeoffrey Colonhave ETAG "xrrPR0Lou9c"
Book which was published by AMACOM since 2016-08-09 have ISBNs, ISBN 13 Code is 9780814437407 and ISBN 10 Code is 0814437400
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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics
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