Designing Across Cultures
By:Ronnie Lipton
Published on 2002 by HOW Books
Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers.
This Book was ranked at 39 by Google Books for keyword the new mainstream how the multicultural consumer is transforming american business.
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