Bringing innovation to market
By:Jagdish N. Sheth,Sundaresan Ram
Published on 1987-10-02 by John Wiley & Sons Inc
An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.
This Book was ranked at 19 by Google Books for keyword the new mainstream how the multicultural consumer is transforming american business.
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