Global Consumer Behavior
By:Chantal Ammi
Published on 2013-03-01 by John Wiley & Sons
Globalization is a leading force for industry worldwide, especiallythe new technology sector. This presents both problems andopportunities in the emergence of a new type of consumer and theeffects of globalization on industry in terms of culture,economics, marketing, and social issues at every scale from localto global. The main aim of the book is to enhance the reader’sknowledge – especially from a multidisciplinary perspectiverather than from an individual functional perspective – ofinternational consumer behaviour. It also explores the role ofglobalization in the evolving world of the new technology sectorand provides an overview of the development of internationalconsumer behavior from historical, geographical and socialperspectives, while focusing on new technology products andservices. Professionals, students and researchers working in the fields ofnew technologies and information and communication technologies(ICT) as well as specialists of marketing and management are thetarget audience for this book. At the same time, the bookwill be pitched at a level so as to also appeal to a more generalreadership interested in globalization.
This Book was ranked at 39 by Google Books for keyword the new mainstream how the multicultural consumer is transforming american business.
Book ID of Global Consumer Behavior's Books is 9x1y4FhVKkEC, Book which was written byChantal Ammihave ETAG "cEWho+BCaSM"
Book which was published by John Wiley & Sons since 2013-03-01 have ISBNs, ISBN 13 Code is 9781118614846 and ISBN 10 Code is 1118614844
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "280 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Tidak ada komentar:
Posting Komentar