The Future of Advertising
By:Joe Cappo
Published on 2003-05-22 by McGraw Hill Professional
Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated ad veteran talks about where advertising is, where it is going--and how to take advantage of its many changes In The Future of Advertising, international ad industry thought leader Joe Cappo analyzes the factors reshaping today's advertising industry. Advertising and marketing professionals will get thought-provoking and valuable guidance on how to position themselves, their work, and their clients to meet consumer needs in the coming years. In addition to Cappo's input, insight, and anecdotes, pieces from prominent agency heads, advertisers, brand managers, and creatives provide a 360-degree view of the state of advertising today. All readers will learn how to skillfully navigate fast-changing factors including: Changes in the long-entrenched commission system Consolidation of major agencies Internet and E-tailing initiatives
This Book was ranked at 5 by Google Books for keyword the new mainstream how the multicultural consumer is transforming american business.
Book ID of The Future of Advertising's Books is u8WxmvZxgmAC, Book which was written byJoe Cappohave ETAG "POIkguJvnp0"
Book which was published by McGraw Hill Professional since 2003-05-22 have ISBNs, ISBN 13 Code is 9780071426190 and ISBN 10 Code is 0071426191
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