Small Data

Small Data
By:Martin Lindstrom
Published on 2016-02-23 by Macmillan

|Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans|--

This Book was ranked at 3 by Google Books for keyword the new mainstream how the multicultural consumer is transforming american business.

Book ID of Small Data's Books is AnBjCwAAQBAJ, Book which was written byMartin Lindstromhave ETAG "VHWyQCef8Bo"

Book which was published by Macmillan since 2016-02-23 have ISBNs, ISBN 13 Code is 9781250080684 and ISBN 10 Code is 1250080681

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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 3 Raters and have average rate at "3.0"

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