What's Black about It?
By:Pepper Miller,Herb Kemp
Published on 2005 by Paramount Market Publishing
At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
This Book was ranked at 6 by Google Books for keyword the new mainstream how the multicultural consumer is transforming american business.
Book ID of What's Black about It?'s Books is 1OzZr_U2x_wC, Book which was written byPepper Miller,Herb Kemphave ETAG "w4s1NEUh3g4"
Book which was published by Paramount Market Publishing since 2005 have ISBNs, ISBN 13 Code is 9780972529099 and ISBN 10 Code is 0972529098
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Book which have "123 Pages" is Printed at BOOK under CategoryBusiness and Economics
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