Transcultural Marketing
By:Marye Tharp
Published on 2014-12-17 by Routledge
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
This Book was ranked at 31 by Google Books for keyword the new mainstream how the multicultural consumer is transforming american business.
Book ID of Transcultural Marketing's Books is 117jBgAAQBAJ, Book which was written byMarye Tharphave ETAG "yvwAYZfwcRc"
Book which was published by Routledge since 2014-12-17 have ISBNs, ISBN 13 Code is 9781317507499 and ISBN 10 Code is 1317507495
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Book which have "402 Pages" is Printed at BOOK under CategoryBusiness and Economics
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This eBook Maturity (Adult Book) status is MATURE
Book was written in en
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