The New Cultures of Food
By:Professor Adam Lindgreen,Professor Martin K Hingley
Published on 2012-08-28 by Gower Publishing, Ltd.
Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.
This Book was ranked at 22 by Google Books for keyword the new mainstream how the multicultural consumer is transforming american business.
Book ID of The New Cultures of Food's Books is Ne8E2EQOBBMC, Book which was written byProfessor Adam Lindgreen,Professor Martin K Hingleyhave ETAG "c68MC1FT80Q"
Book which was published by Gower Publishing, Ltd. since 2012-08-28 have ISBNs, ISBN 13 Code is 9781409459835 and ISBN 10 Code is 1409459837
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "344 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is true
Book Preview
Tidak ada komentar:
Posting Komentar